The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and in 128 countries around the world.

Poverty Isn’t Easy to See

70% of Canadians living in poverty have a job. This holiday season, The Salvation Army wanted to show people that poverty and food instability looks a lot different than you might imagine.

RECOGNITION:
CMA - TV - Silver
CMA - Radio - Bronze
Lürzer's Archive - TV
Best Ads on TV - Radio
Crystal Awards - Bronze

ACD & Art Director: Perle Arteta
ACD & Copywriter: Sara Radovanovich
Creative Directors: James Ansley, Joel Arbez

Uploaded by Perle Arteta on 2018-06-06.

Uploaded by Perle Arteta on 2018-06-06.