Mainstream sports is filled with iconic numbers to inspire future athletes. But what if the people wearing those numbers don’t look like you? For the Down syndrome community, there was no number to inspire them — so adidas made one. 321, the first iconic number in sports to inspire a whole new generation of athletes.
Recognition:
Cannes Lion Grand Prix in Direct, Cannes Lion Gold x2, Silver x2, Bronze x4
One Show: Gold x5, Silver x3, Bronze x3
D&AD: Graphite Pencils x2, White Pencil, Wood Pencil
Clios: Gold x5, Silver x3, Bronze x3
Atomic Awards: Grand Prix, Gold x2
Marketing Awards: Silver x2
Shopper Innovation Awards: Gold x1, Silver x1
Publications: Fast Company’s World Changing Ideas, Forbes, CBS, Boston Herald, LLB Behind the Work, LBB, Strategy Magazine, Adweek, AdAge, Muse, The Drum, Campaign US
ACD & Art Director: Sally Fung
ACD & Copywriter: Sara Radovanovich
Creative Directors: Andrew Macphee, Cuanan Cronwright, Leo Barbosa
Chief Creative Officer: Nancy Crimi-Lamanna
